Benchmark your OnlyFans growth against your own baseline.
Public averages hide differences in niche, audience, price and starting point. This worksheet gives you a repeatable baseline from the account data you can actually verify.
Use matched periods
Compare the same number of days and, where possible, the same weekdays. Record launches, promotions, price changes and outages so a one-off event is not mistaken for normal growth.
Use net numbers consistently
Decide whether the sheet uses fan spend, creator gross or creator net, then keep that definition unchanged. OnlyFans' standard platform split is explained in our payouts and fees guide.
Four metrics for a useful baseline
Exact definitions depend on the data available in your account and promotion tools. Write the definition beside the number so future comparisons stay compatible.
| Metric | Formula | What it diagnoses |
|---|---|---|
| Qualified visits | Tracked visits from each promotion source | Shows which channels send people who actually reach your page or link hub. |
| Subscriber conversion | New paid subscribers ÷ qualified visits | Separates a traffic problem from a profile, offer or expectation problem. |
| Renewal rate | Renewed subscriptions ÷ subscriptions eligible to renew | Shows whether the page is delivering enough ongoing value to retain fans. |
| Net revenue per active fan | Creator net revenue ÷ active paying fans | Keeps subscription, PPV, tips and paid messaging connected to the audience size. |
Suggested spreadsheet columns
Period start, period end, source, campaign or content change, qualified visits, new paid subscribers, renewals eligible, renewals completed, active paying fans, creator net revenue, notes and data source.
Review weekly for operations, but avoid calling a trend from one short window. The smaller the account, the longer it may take to collect a stable comparison.
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